Treat your IC tools as internal products for sale

Would you buy products that are not able to solve your problems, are difficult to use, or unattractive? Or would you buy products that have a bad reputation?
Start treating your internal communication tools like your internal products for sale and employees like customers and see changes in their attitude towards IC solutions.

How to do it? Check the tips in my article titled ‘Treat your IC tools as internal products for sale’. I prepared it for the ‘Journal of Internal Communication’ (Vol. 15). You can download a free online copy here.  

The ‘Journal of Internal Communication’ is a quarterly magazine for internal communication professionals published by Gatehouse agency.

Agnes & Gatehouse, thank you for your invitation to share my knowledge and experience on the pages of your journal.

Graphics: JoIC


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